By: Darewin Ocampo

Social media marketing has risen to become one of today’s most used marketing techniques. More and more people now acknowledge the potential of launching your own social media marketing campaign. More and more people now invest more and more on social media.

When social media marketing was first introduced only a few were interested as many doubted its potential benefits. Skeptics heavily flamed the concept, even more when the financial crisis engulfed the world. But social media has endured, and has grown into epic proportions. It has now even take up a significant portion of a business’ budget.

Social media marketing is even considered by many as the best option for underfunded companies or marketing campaigns. The economic meltdown forced people to resorting to cheaper methods, which made them come to using social networking, as it is one of the cheapest alternatives. And to their surprise, it worked wonders. And now that it is accepted by the general public, it is sure to grow even more.

When compared, the February 2010 budget spending on social media marketing is 60% higher that that of August 2009 (from 3.5% to 5.6%). Likewise, the planning for the subsequent one to five years shows a analogous altitude of thought as well: in August 2009, social media spending was thought to be 6.1% for the next year and 13.7% for the next five years; and now, it’s more like 9.9% in the next year and 17.7% in the next five years.

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Top Five Social Media Marketing Resources

1. Webinars / Podcasts – webinars and podcasts are comsidered to be great resources for professional development, industry research and learning about potentially-relevant products and services, saving people the time and expense of attending in-person training.

2. Ratings & Reviews – provide useful input into the business buying process, particularly those ratings or reviews provided by other small businesses using the product or service.

3. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S. adults, with 46% using sites such as Facebook and 25% participating weekly. Small business leaders are increasingly turning to these sites to find the latest information about important vendors, products and services.

4. Company Blogs – small business leaders praise company blogs – at least, those that are “well written, current and with good thought leadership articles” – as great sources of information about business-relevant products, services and the underlying character of a company.

5. Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Realizing this, over half of small business leaders using social media search for business-relevant information directly on sites such as Facebook, LinkedIn, Business.com Answers, SlideShare and many more.

About the Author

Who am I? I am who I am.. professional salesman international

(ArticlesBase SC #1943983)

Article Source: http://www.articlesbase.com/ – Social Media Marketing Spending Spirals Up

CEO Todd Alan, COO Kyle Mangino and Mike Prado of Primer Media Group hand selected some of the most Glamorous, Attractive, Outspoken, Seductive, and Humorous, Well- Versed and Business Minded- Beautiful ladies they could find. A “Girls of Primer Calendar Girl” must not only possess an outward attractiveness, but also must carry herself with a professional, charismatic and outgoing demeanor.

The main goal of the Girls of Primer calendar is to use it as a vessel to raise money for several various US based charities yet to be announced, with a vast majority of the proceeds of the calendar going towards those charities.

Primer Media Group has been approached by several charities but we are talking our time to do due diligence when picking and announcing which charities we will be donating money to. One of the few qualifications we are looking for in a charity is that the charity use a large percentage of its money raised will go towards direct aid and not to bloated administrative costs and high salaries.

You are welcome to suggest charities on our facebook “Girls of Primer” fan page which can be found at:

Whether pumping up the floor to set the stage for the world’s top DJs, or headlining parties for thousands of music fans, Michael James’s unique style and dynamic sets have earned him significant respect from the dance music community. He has been invited to perform at many of North America’s top club nights, festivals and events from Miami to L.A as he continues to produce amazing tracks that keep the party going!

Growing up in Miami, MJ developed his unique percussive-infused style at a very young age. His sets have been described as, “a mix of Robbie Rivera and Laidback Luke with chuggy Electro/Tribal saturated vocal tracks thrown in”. Since making Scottsdale, Arizona his home; he’s been sharing his sound and talent both locally and across the nation.

At home, MJ is an integral part of the building of the EDM scene in the Southwest. He is a collaborator and resident for the longest running House night in Arizona history and frequently performs with touring Gianttm artists. Recently he has been asked to play along side of several renowned artists including but not limited to Kaskade, Cedric Gervais, Robbie Rivera, Eddie Halliwell, and Christopher Lawrence; with a list that keeps growing.

In addition to his heavy tour schedule, Michael has been asked to headline some of the most influential parties at Winter Music Conference including Ultra Music Festival and the WMC Anniversary Parties at BED. He also holds down recurring spots at AeroBar Miami and frequently performs in San Diego, Chicago, LA and other locations.

He is the featured performer alongside renowned DJ duo Scooter & Lavelle and one of America’s Top 10 DJs Scotty Boy. Twice a year, MJ throws his highly anticipated Miami-style dance music event which has been met with great praise from the local community. It is this on going support that has provided the inspiration for the release of MJ’s latest album; “Destination Miami part 2”!

With his undeniable intuition to turn any party into an unforgettable experience, Michael James will keep you dancing until the sun comes up…and then some!

Primer Media Group is ready to focus on your brand development, marketing programs, integrated advertising, promotions and development of strategic partnerships. Contact us today to see what we can do to help you achieve your goals.

Are you ready to ROCK? Then stay tuned for The Reverend Dino Special Rock Show “FREQUENCY” Debuting March 15th on Primer Radio!!!

The Secrets To Successful Social Media Marketing

Author: Sofia Sapojnikova

Marketing with social media is a powerful strategy that involves promoting your website or business through social media channels – such as Facebook and Twitter – to build stronger traffic, brand awareness and user-generated content. Social media marketing is a low-cost marketing method that will easily give you large numbers of visitors, which a business will be able to retain provided there is solid and relevant information on your website.

Companies that have implemented social media into their online marketing have been able to see immediate results. When used properly, social applications have engagement times that are 75 times greater than the time consumers spend interacting with traditional banner ads.

Here is an easy guideline for making social media marketing pay off:

Find the right network

There are so many networking sites available on the net like MySpace, Flickr, Plaxo, WordPress, Brightkite, just to name a few. Evaluate your business, industry and target audience to carefully choose which social networking (Facebook, YouTube or bookmarking – e.g., StumbleUpon, Delicious – sites will be the most beneficial for your business.) When it comes to choosing the right social media platform for your business, research is the key. It is crucial to find the right platform to achieve your marketing goals.

Content is king

Your web content should be updated daily when possible, relevant to your business or industry, and provide valuable information that people can read and, therefore, share later on, which is what social media is all about.

Have a blog

A blog can become the most powerful marketing weapon in your arsenal. Organize your posts into categories and allow visitors to browse by topic, group or interests. Google, MSN and Yahoo give more weight to well-linked blogs.

Build an online community

Strong online community encourages visitors to engage, interact, subscribe to RSS feeds and comment on your blog posts. Reinforce your message throughout your website.

Commit to it

Signing up with social networking websites such as Facebook, Twitter and Blogger is not enough. Company profiles should be complete, with website links and other corporate information provided and updated on a regular basis. Questions and inquiries posted should be addressed immediately. When you establish authority with your audience, it should be maintained.

Whether you’re selling products and services or just publishing content for ad revenue, social media marketing is a potent method that has the potential to make your site profitable with time. Businesses that create viral content and do effective website promotion through social media channels can reap the following benefits and rewards:

Increased traffic

There are two types of traffic: primary and secondary. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites that link to your posts and send you visitors, after they come across your content through the social sites.

High-quality links

Achieving popularity on social bookmarking websites, such as Digg, Mashable or Reddit, will get you a large number of links, and therefore more traffic. Blogs written with solid and relevant information are often picked up by editorial links, most of which cannot be easily bought.

Back linking

Links translate to better search engine rankings. When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your ‘link bait’ (a technique used to attract links from high quality and ranking sites to your site) and website structure properly, you can easily start ranking for competitive keywords, which, in turn, will bring in search engine visitors. When maintained, your search traffic will undoubtedly increase.

Social media is not just a buzz word, it is a very effective marketing tool. Don’t just jump on the bandwagon. Do your research; Google it. Read the stories about people (e.g., Barack Obama) and companies (like Pepsi Cola and Hyundai) that have successfully used social media to achieve tremendous success. Evaluate and compare all the social media platforms available on the web.

Article Source: http://www.articlesbase.com/advertising-articles/the-secrets-to-successful-social-media-marketing-1834775.html

About the Author

Sofia Sapojnikova
Vesta Digital
http://www.vestadigital.com

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